A posting schedule is a great way to get a few extra posts in throughout the year in a way that keeps things relevant.  Consider wishing happy birthdays, saying thank you on Veterans Day and generally looking forward to upcoming anniversaries of historical events that might be discussion worthy.  I like using “Did you know…” statements or posting interesting and obscure facts for this type of post.   A schedule can also be used as part of a bigger media plan for invitations to an event or an upcoming product launch.  To get started with a posting schedule, browse to hootsuite.com and start posting content to the scheduler.