I once read a discussion on someone’s blog about how they were opposed to re-tweeting other people’s tweets.
A posting schedule is a great way to get a few extra posts in throughout the year in a way that keeps things relevant. Consider wishing happy birthdays, saying thank you on Veterans Day and generally looking forward to upcoming anniversaries of historical events that might be discussion worthy. I like using “Did you know…” statements or posting interesting and obscure facts for this type of post. A schedule can also be used as part of a bigger media plan for invitations to an event or an upcoming product launch. To get started with a posting schedule, browse to hootsuite.com and start posting content to the scheduler.
Blogging is hot these days, and there are a lot of people out there sharing their opinions online in self-published, often-not-edited blogs. The importance of a blog is simple, it is a keyword rich content source that will help direct people to your site and help your search engine placement.
Hootsuite is my preferred social media aggregation tool. This website enables me to see the feeds from all of my social media covered thus far on one screen. I can also post to all social media networks with a bit more confidence then Ping.fm.